Mary is excited to
buy a new car.

She is not excited about
negotiating a deal.

Mary is uncomfortable dealing
face-to-face with the car dealership.

She feels more in control online.

There are a lot of people like
Mary out there…

… people reluctant to engage in
a traditional negotiation.

The dealership has inventory
they need to move.

The more negotiations they start,
the more cars they sell.

Mary makes an offer.
Maybe even a low offer.

The dealership is excited to have an offer.
Wishes it were higher.

The dealership makes a counter-offer.
The negotiation is underway.

Mary offers.

The dealership counters.

Mary offers.

The dealership counters.

You've got a deal!